Plaid Friday

November 23, 2018, ALL DAY!

All of Downtown Dover

Plaid Friday celebrates the diversity and creativity of local and independent businesses and organizations. It’s a fun and enjoyable alternative to the big box store “Black Friday.” Also, it’s a way to show your support for Downtown Dover, a network of locally owned businesses, organizations and citizens in a historically rich community.

Wear plaid ALL DAY on November 23th! to show your support for local and independent businesses, organizations and our community.

You can help get the word out and celebrate Small Business Saturday by using #ShopSmall#PlaidFriday,& #ShopSmallDoverNH on Facebook and all other social media networks.

Don't forget to also like our other Shop Local event: Shop Small Saturday 

Featured participants




SEH Studios

1 Washington Street, Suite 1119, Dover, NH 03820

Discounts to customers wearing plaid!



New England Mermaid Photography

One Washington Street, Suite 1119, Dover, NH 03820

10% Discount on any Framed Photograph if wearing plaid



The Flower Room

474 Central Ave

Open 8am - 6pm, Raffle ticket to win your choice of holiday centerpiece or wreath for every $10 spent in the store on 11/23 and 11/24



Market Square Jewelers

454 Central Avenue

10% off all purchases and free polishing cloths on silver purchases for plaid Friday



Winichahanat Veterinary Care, Inc

495 Central Avenue

10% Discount to any Pet Owner, or Furry Family member wearing Plaid



Big Dreamer Studio

458 Central Ave, Dover, NH 03820

20% off paintings to customers wearing plaid!



Dos Amigos Burritos Dover

286 Central Ave Dover, New Hampshire

10% off to anyone wearing Plaid!



Roots Vegan Cafe & Juice Bar

6 Third St, Dover, NH 03820

Free Samples to anyone wearing Plaid!



Fisher Auto Parts

79 Main St, Dover, NH 03820

10% off to any customer wearing plaid



The Gyro Spot

421 Central Ave. Dover NH 03820

15% Discount to customers wearing plaid



Cinco de Mayo Bar & Grill

446 Central Ave, Dover, NH 03820

30% bonus added to gift cards of $50 or more. Coat/Hat/Mitten drive.



La Festa Brick & Brew

300 Central Ave, Dover, NH 03820




Earcraft Music

432 Central Ave, Dover, NH 03820




2 Home Cooks

40 Chestnut St, Dover, NH 03820




Elle V Boutique

447 Central Ave, Dover, New Hampshire 03820

50% off (not including artisan goods or leggings)



Harvey's Bakery and Coffee Shop

376 Central Ave, Dover, NH 03820

Free treat in the bakery for customers wearing plaid. Free dessert to coffee shop patrons wearing plaid.



Garrison Hill Florists, Inc.

16 Chestnut St, cor. of 4th St, Dover, NH 03820

20% off to all customers wearing plaid



Just The Thing!

451 Central Ave

A gift with purchase to the first 25 customers who spend $25. or more



Ross Furniture Co

38 Third St, Dover, NH 03820

10% off retail for those wearing plaid



The farm Bar and Grille

25 Portland Avenue

10% off to customers wearing plaid



The Nook Breakfast and Lunch

2, Locust St, Dover, NH 03820

10% off to anyone wearing plaid!



Best Of Times Barber Shop

364 Central Ave, Dover, NH 03820




Stronghold Barber Shop

280 Central Ave, Dover, NH 03820




Tokens Taproom

282 Central Ave, Dover, NH 03820




RSP Studio Custom Framing

1 Washington Street, Suite 106

20% off custom framing



Elite Hobbies

90 Washington St #334, Dover, NH 03820

10% off to all customers wearing plaid



Dover Wine Company

458 Central Ave, Dover, NH 03820

5% off all purchases for those wearing plaid



Chapel + Main Restaurant|Brewery

83 Main St, Dover, NH 03820




A. E. Alie & Sons Jewelers

460 Central Ave, Dover, NH 03820




Village Goldsmith Gallery

444 Central Ave, Dover, NH

Holiday Open House-Pick Your Own Discount. 10% - 50% OFF All Handmade, Local, Regional Items, and Fine Art.



Nicole's Hallmark

386 Central Ave

$5 off $25 or $10 off $50 to those wearing plaid on regular priced items. Cannot be combined with other offers.



Thompsons 2nd Alarm

421 Central Ave. Dover, NH

10% off to any customer wearing Plaid



Dover House of Pizza

519 Central Avenue

One free appetizer with purchase of a Large Specialty Pizza.



Cafe Espresso-Dover

471 Central Avenue Dover, NH 03820

10% discount to guests wearing plaid



Spinning Yarns

511 Central Ave, Dover, NH

Double stamps on frequent buyer card.



Noggin Factory

53 Washington St, Dover, NH 03820

Pick up a catalog in store for special savings! (While supplies last)



Janetos Superette

77 Main St, Dover, NH




Pro Nails

472 Central Ave, Dover, NH




Lickee's & Chewy's Candies & Creamery

53 Washington St #100, Dover, NH 03820

Free Gourmet Hot Chocolate with any $20 purchase



Cara Irish Pub

11 4th St, Dover, NH 03820




Smiley's Discount Beverage

7 Main St, Dover, NH 03820

Special TBA



Jewelry Creations

3411, 388 Central Ave, Dover, NH 03820

2 Day Engagment Ring and Wedding Band Sale. Savings up to 50% off Selected Items.



Christopher's Third Street Grille

16 Third St, Dover, NH 03820

1/2 off appetizers if you are wearing plaid



Earth Harmony Wellness LLC

66 Third St, Dover NH

All customers wearing plaid pick a gemstone to determine 10%-20% off entire purchase in Oasis Shoppe (some exclusions apply)



Asia Restaurant

42 3rd St, Dover NH

15% anyone wearing plaid!



A Freethinker's Corner

652 Central Ave Dover NH 03820

20% off all books written by our New England writers.



White Water Car Wash

525 Central Ave

customers that come in wearing plaid on nov. 23rd will receive a volcano wash book at 25% off



La Maison Proper

303 Central Avenue

10% off store wide except Vintage Vinyl Floorcloths



Wing Itz

274 Central Ave, Dover, NH 03820

$10 Lunch Combos for those wearing plaid!




About the Program

Hometown Holidays


Start a new tradition and ditch the malls and big box stores! Shop local! Dover has a lot of great events, promotions and discounts happening during Plaid Friday and our Hometown Holiday Party.

Main Contact

info@dovermainstreet.org


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